Ripping the mask off of business!




Irreverent /ˌi(r)ˈrev(ə)rənt/

showing a lack of respect for people or things that are generally taken seriously.

About The Podcast


Business can be super shady. We don't tolerate that here. You tell the truth or you get out - no sugar-coating, posturing, or toxic optimism - just say it like is!


Life is hard. Business is hard. Being human is hard. Let's be real about it! Transparency allows for growth - yours and the people around you. What more could we ask for?


Business is about humans working with humans to serve humans. We have families, hobbies, vacations, etc. Business gets in the way of us being human sometimes.

Interview Requests Cease ...EVENTUALLY!

Podcast Host

Jake Zufelt, Author & Digital Marketer

Jake Zufelt thinks business is too serious. He also thinks digital marketing sucks. So he wrote a book about it that became an international best seller called, "Digital Marketing Sucks: A Practical Guide For Frustrated Business Owners." He is an owner-partner at Hite Digital, one of the largest digital marketing agencies in the country and #868 on the INC 5000 for fastest growing private companies in the US.


Probably you

We're looking for guests to partner with us in ripping the mask off of business. It's just not what it used to be, and we want to celebrate that! Business is intensely human, and when you're a business owner, you see the good, the bad, and straight up awful. Let's talk about all of it - but let's focus on how the human side of business can be helpful for others!

What People are Saying...

"This is gonna be good."

A buncha people on social media

Don't miss this podcast. Or do.

We don't really care.

© Copyright 2024. Jake Zufelt Consulting.

All Rights Reserved.